In the age of digital marketing, online shopping, and other ways of making product acquisition more convenient to consumers the 4P’s are still the foundation for raising awareness of your product and getting consumers to choose your product. Here you’ll get a brief overview of how to develop your own 4P’s as it relates to your product.
- Features:
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- a definition of the 4P’s and considerations for each
- examples of innovative ways successful companies have employed the 4P’s
- a template for capturing your initial thoughts on each P
- Benefits:
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- a lean business marketing plan that you can take action on immediately
- input into a full business plan for operations or funding
- information that can be leveraged if you decide to hire out your marketing activities