Digital Product – idea-to-growth

07. Board of Directors

Performethods LLC — Fri, 17 Nov 2023 06:21:46 +0000

Running a business takes a lot of skills and insight. There are things you know. Things you don’t know, and things you don’t know you don’t know. Therefore forming a Board of Directors can help fill in the knowledge gaps. Learn how to establish a Board of Directors, who should be on your Board of Directors, and the process for vetting a person being considered for your board.

Features:

- gives the purpose of a Board of Directors
- provides an understanding of how the board meeting should operate
- understanding of crafting stories that resonate
- gives a process for selecting and vetting potential board members

Benefits:

- creates more brainpower to solve for business challenges
- makes resources available who can provide insight and experience to you as a leader
- you have a tool to help you select the right members for your business and needs
- after creating your board, there will be a group that can hold you accountable

04. Planning

Performethods LLC — Fri, 17 Nov 2023 05:23:28 +0000

When you’re just starting out or wanting to take advantage of the current business environment, creating a strategy should be the first step. The development and maintenance of strategy and business plan increases the odds of success. Making it a priority to develop and review your strategy and business plan on a regular cadence is necessary for today’s fast-changing business conditions.

Features:

- a documented, well-thought-out strategy
- A business plan that can be used as a roadmap for set up and operations
- An understanding of your competitors and how to win and where to play

Benefits:

- a solid roadmap for running business
- a solid vehicle for communicating with employees and other stakeholders.
- A solid tool to aid in decision-making

03. Research (customer competition)

Performethods LLC — Sun, 17 Sep 2023 05:10:44 +0000

Many businesses fail because the owners don’t take the time to understand who their customers are, what they want, and just as importantly what they don’t want. Now is a great time to understand who your customers are, why they buy the types of products and services you are selling, and even some of the emotional drivers that compel a purchase. You should also take the time to understand who your competitors are and what makes them successful. As important, what will make their product more attractive than yours or vice versa. This module will help you understand how to go about doing quality research on these two topics.

Features:

sample list of resources, how to think about your customer and competition when doing research, what you really need to know to position your product correctly.

Benefits:

a lean business marketing plan that you can take action on immediately, input into a full business plan for operations or funding, information that can be leveraged if you decide to hire out your marketing activities.

10. Review (financials, continuous improvement, customer feedback)

Performethods LLC — Fri, 15 Sep 2023 06:00:14 +0000

As your business stabilizes and the initial efforts of branding starts to pay off, it’s time to apply your management skills learned in a previous module to analyze your financials, improve your processes and maybe your products. It is also a good time to check in with your customers to make sure they are still satisfied with your product. Here is where you will find out what you should do next in the life cycle of your business.

Features:

Benefits:

11. Growth (strategy, market analysis, swot analysis, exist)

Performethods LLC — Fri, 15 Sep 2023 05:50:44 +0000

Now that your operations are stable, customers are loyal, and revenue is moving as expected, it’s time to think about purposeful growth. Growth planning is a detailed and time-consuming process initially but should not be ignored. Assessing your competition, reviewing your processes, confirming your understanding of your customers, and evaluating whether you have the right employees is all part of growth planning. This guide will give you a solid approach to planning for growth as a small business.

Features:

- how to perform a swot analysis
- how to perform environmental analysis
- what is Porter’s five forces
- introduction a lean business canvas
- an understanding of how to test your assumptions

Benefits:

- improved probability of success
- development of purposeful guardrails to making decisions
- understanding of your competitive advantage
- confidence in taking the next step in your business lifecycle

13. Processes (systems, ways of working)

Performethods LLC — Fri, 15 Sep 2023 05:40:42 +0000

Processes help you run your business in an efficient and systematic way. This saves you time and allows you to focus on managing and growing your business. Having systems in place and an optimized way of working is a competitive advantage.

Features:

Benefits:

08. Marketing (price, place, promotion, branding)

Performethods LLC — Fri, 15 Sep 2023 05:35:13 +0000

In the age of digital marketing, online shopping, and other ways of making product acquisition more convenient to consumers the 4P’s are still the foundation for raising awareness of your product and getting consumers to choose your product. Here you’ll get a brief overview of how to develop your own 4P’s as it relates to your product.

Features:

- a definition of the 4P’s and considerations for each
- examples of innovative ways successful companies have employed the 4P’s
- a template for capturing your initial thoughts on each P

Benefits:

- a lean business marketing plan that you can take action on immediately
- input into a full business plan for operations or funding
- information that can be leveraged if you decide to hire out your marketing activities

06. Funding (start-up costs, operating financials, recordkeeping)

Performethods LLC — Fri, 15 Sep 2023 05:30:44 +0000

The lack of adequate funding is the number one reason entrepreneurs and new businesses fail, according to experts. Performethods believes strategy comes before funding and therefore a lack of strategy is the precursor to the lack of adequate funding. In this module will talk about the importance of a startup budget, forecasts of ongoing expenses and expected revenue, as well as good record-keeping habits.

Features:

Benefits:

09. Management (stepping, control, correction)

Performethods LLC — Fri, 15 Sep 2023 05:21:05 +0000

Management is a broad term used in many ways. For your business, it means the ability to guide your company successfully reaching its divine goals. This module will teach you the basics of what you need to manage and control to place your business on the road to success.

Features:

Benefits:

05. Formation (incorporation, tax, insurance)

Performethods LLC — Fri, 15 Sep 2023 05:20:41 +0000

Now that you have your product defined and know there’s a market for your product it’s time to make your business official. This module gives you a step-by-step understanding of what you need to do to incorporate your business, get a tax ID, set up any required insurances to protect your personal assets and create a perpetual entity.

Features:

how to incorporate, what our bylaws on what should be in them, why do you need a tax ID number, what type of company should I create, for-profit or nonprofit discussion.

Benefits:

set up your business correctly, save time and money on unnecessary resources to help you incorporate your business, provides additional resources needed to make this processes easier.