Many businesses fail because the owners don’t take the time to understand who their customers are, what they want, and just as importantly what they don’t want. Now is a great time to understand who your customers are, why they buy the types of products and services you are selling, and even some of the emotional drivers that compel a purchase. You should also take the time to understand who your competitors are and what makes them successful. As important, what will make their product more attractive than yours or vice versa. This module will help you understand how to go about doing quality research on these two topics.
- Features:
- sample list of resources, how to think about your customer and competition when doing research, what you really need to know to position your product correctly.
- Benefits:
- a lean business marketing plan that you can take action on immediately, input into a full business plan for operations or funding, information that can be leveraged if you decide to hire out your marketing activities.